Art Of The Close Shave

By Kate Betts

Blame the metrosexual if you must, but men in their 20s and 30s are finally catching on to what women have appreciated for centuries: luxurious grooming products. Companies like the 200-year-old British Truefitt & Hill and the relatively new Sharps are making inroads into the $5 billion U.S. market for men's grooming products with deluxe barbershops, right, and trendy products, left. Truefitt & Hill, once a favorite of Winston Churchill's and now of Matthew Broderick's, offers a half-hour-long shave with a straight razor, nine hot towels and a sideburn trim at its new Las Vegas shop. --By Kate Betts