Then & Now

By Kathleen Adams, Val Castronovo, Randy Hartwell, Joel Stein, Ellin Martens, Joseph Pierro, Sora Song and Josh Tyrangiel

SEPTEMBER 1992 Sharp-suited Chrysler chairman Lee Iacocca stars in his final ad for the auto giant. The tag line: "If you can find a better car, buy it!"

MARCH 2001 An aproned Iacocca stars in his first ad for Olivio, a butter substitute he created. The tag line: "If you can find a better spread, buy it!"