What Would Che Say?

By Kathleen Adams, Val Castronovo, Randy Hartwell, Joel Stein, Ellin Martens, Joseph Pierro, Sora Song and Josh Tyrangiel

The spokesman for Mexico's Zapatista Rebellion, the always masked Subcomandante Marcos, ended a 2,000-mile march from his base in Chiapas with a rally in Mexico City last week. He drew nearly 100,000 passionate spectators and more than a few resourceful vendors trafficking in Marcos-inspired gear. His demands for better treatment of the nation's Indian population seemed to resonate; his call for Mexico to "stop being an object of shame dressed in the color of money" seemed to go unheeded by souvenir hawkers.