Forbes by the Numbers

By Harriet Barovick, Michelle Derrow, Richard Diaz, Tam Gray, Daniel Levy, Lina Lofaro, Michele Orecklin, Flora Tartakovsky and Chris Taylor

$10 million How much presidential candidate Steve Forbes is spending on a summer advertising blitz

$10 million Price Forbes is asking for his private Pacific island, Laucala, estimated to be worth $70 million

3,100 lbs. Amount of roast pork Forbes bought to attract supporters during Iowa's straw poll

$2 million Amount it cost Forbes to come in second in the nonbinding poll

$500,238 Amount it cost Iowa Governor Thomas Vilsack to get elected in '98, including the primary campaign

4,921: 9,513 Forbes voters vs. attendance at the Iowa Barnstormers' football game the previous evening

85% How much of Forbes' spending so far has come from his own pocket

$37.4 million How much Forbes spent during his 1996 campaign

11 Times he could run for President before he went bankrupt, if he spent the same amount each time

Sources: Washington Post, USA Today, Fortune, Washington Times, Des Moines Register, Almanac of American Politics, Federal Election Commission