Monday, Nov. 09, 1998
Contributors
Our art department, directed by Arthur Hochstein, always impresses us with its ability to make stories visually interesting. This week we'd like to recognize two of its stars:
JOE ZEFF, a deputy art director, has been a driving force in combining great visual art with useful charts and graphics that help convey complex information. This week he designed our cover package, the first installment of a series on corporate welfare. "The fun and the challenge for me," he says, "is to take a story that isn't inherently visual and try to bring it to life in ways that will interest people and make them want to read it."
CYNTHIA HOFFMAN, also a deputy art director, not only helps manage the department but also leads by example with her intelligent and creative designs. A case in point is this week's pull-out poster on John Glenn's space flight. "We wanted to do something informative and inspirational, especially for kids," she says. "I tried to capture Glenn's boyish excitement and implant that in the mind of some future astronaut--like my daughter."