Monday, Apr. 03, 1995

By ELIZABETH VALK LONG President

PRINT AND TV JOURNALISM DON'T usually mix well. Print journalists snipe that TV is shallow and addicted to sizzle, while TV journalists scoff that print is slow and ponderous. Here at Time Inc., however, detente has been declared, thanks largely to Joe Quinlan and George Kindel, executive producer and senior producer of The News Exchange, the company's TV-production unit. Our most recent peace dividend can be seen on April 5, when the Discovery Channel will air CyberSpace, a one-hour special filmed in collaboration with the TIME journalists who prepared the cyberspace issue published in mid-March. "There's no way we could take TIME's reporting and condense it onto an hour," says Kindel. "So I tried to do the same thing that the issue did: tell the stories of the Internet, so viewers would want to explore it themselves."

Among the citizens of cyberspace met by Kindel and his crew were "Lusty 212," a private eye turned matchmaker who brings together hundreds of lonely people for cybercompanionship; artist and musician Laurie Anderson, who is using the Internet to send out samples from her latest CD-ROM; and "The Visible Man," a dead criminal who has been sliced ("by what looked like a giant salami-slicing machine," recalls Kindel) into 1,800 pieces, all of them digitally photographed and stored for online inspection by medical students all over the world.

There were advantages to using a magazine staff to help prepare a video story, says Quinlan. "They gave us not only the facts but the judgment as well. We came at it with a million bucks' worth of research, so we knew we'd found the most important topics.''

Kindel and Quinlan, both former newspapermen who have also logged time in TV, have been guiding TIME journalists into other video ventures too. Since 1991, more than 20 of the magazine's writers and correspondents have appeared in 60 segments of the MacNeil-Lehrer NewsHour. The Time video group's next outlet, beginning later this year, will be Time Warner Inc.'s Full Service Network, an experimental cable system in Orlando, Florida.

The CyberSpace show pulls off something almost impossible: it impresses the print types. "What Joe and George have done," says TIME's Barrett Seaman, who co-edited the magazine version, "is to demonstrate that you can take on the same broad subject in a different medium and come out with an equally insightful product." So, who knows? Maybe we can all get along.