Monday, Sep. 28, 1992

Not Worth His Time

By Janice Castro

WHY DID LEGENDARY ADMAN SEAN FITZPATRICK BAIL OUT OF the Bush campaign? Sources at the November Co., the Madison Avenue all-star band that is working on the campaign, said Fitzpatrick, best known for crafting GM's memorable "Heartbeat of America" campaign, found the effort too much like the "Heartache of America." Says a former teammate: "Their issues are good, but nobody's listening. It's very frustrating. In fact, they're just like clients."