Monday, Sep. 17, 1990
Thanks, We Needed These Citation
By DAVID ELLIS/
LIFE SAVERS HOLES
Marketing, like nature, abhors a vacuum, so the real question is what took them so long. In November Life Savers will introduce packages of bite-size "holes" in an attempt to add to its domination among hard candies. Only a killjoy would point out that they're not really the holes.
With reporting by DANIEL S. LEVY