Business Notes ADVERTISING

Just when you thought that spring break could not possibly get any more sophomoric, the Miller Brewing Co. presents Beachin' Times, a 16-page glossy advertisement that advises party dudes how to "scam babes" and turn the traditional Florida fling vacation "into your own personal trout farm." But the Beachin' Times, a color supplement that appeared in 55 campus newspapers in the U.S., has been wiped out by indignant collegians. At the University of Wisconsin, students even threatened to boycott the Milwaukee company's brew, while the Daily Iowan's editorial column slammed Miller for "propaganda that is so blatantly offensive to a wide variety of people." Miller responded to the uproar by canceling the advertisement's future appearances. Said company spokeswoman Susan Henderson: "We blew it."