Monday, Mar. 14, 1988
Business Notes INNOVATIONS
Picture this: an amateur shutterbug walks into a camera shop with a 35-mm color negative and walks out with a glossy print, cropped to his liking, less than five minutes later. That vision will become reality this summer, when Kodak's Create-A-Print 35-mm Enlargement Center, a do-it-yourself printmaker, appears in U.S. photo shops.
Kodak last week showed off its invention, which accepts negatives much the way automated tellers digest bank cards. While viewing the film's positive image on a 13-in. color monitor, consumers can crop the photo, zoom in or out and adjust its angle. The quick prints, in 5 by 7, 8 by 10 or 11 by 14 size, are expected to be slightly more expensive than those produced from negatives left at the photo shop.