People

By Guy D. Garcia

What looks like an orgy, flirts with scandal, and sells like hot cakes? How about Obsession, the new fragrance from the guy who brought us women's jockey shorts, Calvin Klein, 42. "Who hasn't felt passion beyond reason?" asks Klein, who reasons that you do not have to go beyond passion to make a successful advertisement. His lubricious jeans ads and languorous underwear pitches have now been joined by a kinky perfume campaign. The print spot, shot by Photographer Bruce Weber, shows three apparently naked men coiled around a similarly unclad woman, all bathed in an inky blue tint. Four 30-second TV spots debuted last week. Filmed by Photographer Richard Avedon and Cinematographer Nestor Almendros (Days of Heaven, Kramer vs. Kramer), they show four people--a young man, an older man, a boy and a woman--all "obsessed" with the same woman. Has Klein finally gone too far? "I don't think they're offensive," says the fashion master. "It's a very strong photograph, and I think the TV commercials are equally strong. Obsession is a very strong word." Fine, but how does it smell?