Now, the Green Pages

A new way to find numbers and addresses nationwide

A busy executive may, in the course of a day, have to put in a call or write to city hall in San Francisco. Or, on behalf of an errant salesman, reach a bail-bond outfit in Buffalo. Or a Toledo TV station. Or the Manufactured Housing Institute. Or HEW in Atlanta, or EPA in Boston, or a bus terminal in Minneapolis.

Now, for the first time, there exists a single directory that enables businessmen, secretaries, journalists, publicists and others to get information about 50,000 such places across the country without having to go through local telephone exchanges, which, at best, provide only phone numbers, not addresses. The 2 1/2-lb., 640-page tome, entitled the National Directory of Addresses and Telephone Numbers (Bantam; $9.95), lists the most wanted businesses, governments, services, trade associations, foundations and cultural organizations throughout the U.S. Its originator and editor, Stanley Greenfield, 52, director of the magazine-acquisition and development group at CBS, says it would take 2,000 phone books and other directories to supply all the data that he and three full-time staffers took 1 1/2 years to distill into one volume. Indeed, the paperback book--printed in virulent green--lists 10,034 corporations with sales over $10 million, every department of every state, county and city government in the U.S., plus more federal offices, than any other book.

Also: foreign consulates and embassies in all cities; all national race tracks and pro ball teams; all national unions; all cities with populations over 50,000; all foundations with assets over $5 million; 369 ski areas; 656 museums; 52 opera companies; all 2,882 colleges and universities, plus 1,581 accredited graduate schools in 19 fields; 241 newspapers, 470 book publishers, 196 consumer magazines; 830 radio and TV stations; all 1,395 intercity bus and 571 intercity rail terminals; all 544 mutual funds; 1,461 major hospitals; 423 Chambers of Commerce; 5,455 trade associations and unions. Now, let the green pages do the talking.

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