The Bad Old Days

With the recession deepening and economists worried about worse to come, the Remington Arms Co. is marketing a product that turns out to be both contemporary and nostalgic in its appeal. Someone at the distinguished old firearms company noticed that the calendar days and dates of 1975 exactly match those of 1930, the year the nation's economy really started to collapse. The current situation, of course, is no where nearly as serious. Thus no one seemed to shudder when Remington began selling a handsome replica of a 1930 calendar issued by the Peters Cartridge Co., now a division of Remington, perhaps because of the current fascination with the entire decade of the '30s. For instance, art deco will again be all the rage in 1975, just as it was in 1930, and escapist movies are making a comeback. So far, Remington has sold 8,000 copies of its calendar at $4 each, and orders are still coming in for the vintage specimen that bears a grand magazine-art painting of a hunter and mountain lion, eyeball to eyeball. For the Depression buff who used to have everything.

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