Monday, Jul. 13, 1970

DruglessTrip

Turn it on and it turns you on. So claims Michael Shulman, 31, a New York publicity agent and creator of Op-Tickle, a psychedelic electrical toy that, he says, is just as groovy as grass, and a lot safer than the ubiquitous weed.

Shulman's invention is just a bit more than a pipedream. The human brain insistently finds patterns where none exist. With this in mind, Shulman built his toy, a circular arrangement of Christmas-tree lights. Plugged in, they flash on and off in colors--red, yellow and blue--but in no rhythmic pattern. Still, the mesmerized viewer, if he turns on some music, may discover a pattern that matches the music's beat. If that happens, off he goes on a drugless trip. Or so hope the customers who ordered some 5,000 Op-Tickles, which are grossly overpriced at $15 each, after Shulman's creation was displayed at a trade show in Manhattan last week.

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