Monday, Jun. 29, 1970

Editing Arthur Out

The television commercial looked like a Truman Capote party. There on the screen were 100 political, social and entertainment personalities brought together by the National Urban Coalition to sing Let the Sun Shine In. Youth was represented by the cast of Hair. Roy Wilkins, Whitney Young and James Farmer added soul. Merv Griffin, Chet Huntley and Johnny Carson mixed with Myrna Loy and Henry Fonda.

Soon after the commercial's release in March, viewers in all 50 states were watching it to pick out famous faces. But then one of the 100 decided to run for Governor of New York. To compound the problem, the camera had paused momentarily on former Supreme Court Justice Arthur Goldberg. Because of the FCC's equal time provisions, the commercial has been playing lately in only 49 states. New Yorkers will get to see it again, however. A new version, made at a cost of $4,000 and minus Goldberg, will be back on their tubes this week.

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