The 15

The biggest-selling evening newspaper in the U.S., the New York Post, last week went the way of the Bemidji (Minn.) Pioneer, the Niles (Mich.) Star and the Fairbanks News-Miner -it jumped to 150. Apart from the special-audience Wall Street Journal, the Post thus became the first major daily in the nation to charge that price.

Others may not be far behind. One reason for the Post increase was the high cost of new contracts being negotiated with ten unions. New York's other two large-circulation dailies are directly affected by the same negotiations; papers in other big cities will be indirectly affected the next time their contracts come up. In New York, the 80 Daily News may settle for a 20 raise, but the Times will be tempted to match the Post's new price. After all, as Typographical Union Leader Bert Powers said last week: "If the Post is worth 150, the Times is worth, what, 500?"

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