Echoes of the Good Old Days

One of the aftermaths of last February's demise of the Saturday Evening Post was the fact that the Curtis Publishing Co. had no magazines at all, while the Post's sister publications, Holiday and Jack and Jill, were the property of a corporate hybrid called the Saturday Evening Post Co. Last week some semblance of the good old days was restored when Curtis reacquired Jack and Jill and Holiday. Simultaneously, there came an echo of the era when kids could earn roller skates, baseball mitts and bikes by selling Post subscriptions. Henceforth, announced the November issue of Jack and Jill, kids who manage to talk their friends into buying subscriptions will be rewarded with the 1969 equivalent of the bike and skates: 500 Green Stamps.

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