TELEVISION

Thursday, April 11

CHRYSLER PRESENTS THE BOB HOPE SHOW (NBC, 8:30-9:30 p.m.).* "For Love or $$$$," Janet Leigh, Fernando Lamas, Eddie Mayehoff, J. Carroll Naish and Pat Harrington Jr. join Bob in a comedy about a hapless tourist in South America up to his neck in foreign intrigue.

Friday, April 12

CBS FRIDAY NIGHT MOVIES (CBS, 9-11 p.m.). Joan of Arc (1950), with Ingrid Bergman, Jose Ferrer and Ward Bond.

THE AMERICAN ALCOHOLIC (NBC, 10-11 p.m.). A study of the social implications of alcoholism in middle-class America. Actor James Daly narrates, as housewives, clergymen, farmers and professionals in clinics around the country describe the lure of the bottle and the agony of the cure.

Saturday, April 13

THE 32ND ANNUAL MASTERS TOURNAMENT (CBS, 3:45-6 p.m.). Live coverage of the third round from Augusta (Ga.) National Golf Club. Defending Champion Gay Brewer competes against 85 of the world's leading professional and amateur golfers. Final round of the tournament will be shown tomorrow, 4-5:30 p.m.

ABC'S WIDE WORLD OF SPORTS (ABC, 5-6:30 p.m.). Atlanta "500" Stock Car Race Championship from Atlanta International Raceway in Georgia along with the Junior and Tandem competition from the International Surfing Championships, Makaha Beach, Hawaii.

Sunday, April 14

EASTER SUNDAY SPECIAL (CBS, 10-11 a.m.). Highlights of a concert of sacred music written and performed by Duke Ellington from the Cathedral of St. John the Divine in New York.

EASTER SUNDAY SPECIAL (NBC, 11 a.m.-noon). Traditional Easter Sunday service at London's Westminster Abbey.

THE LEGEND OF MARK TWAIN (ABC, 4-5 p.m.). David Wayne hosts and narrates this documentary featuring dramatized excerpts from Tom Sawyer, Huckleberry Finn, Life on the Mississippi, The Celebrated Jumping Frog of Calaveras County and A Connecticut Yankee in King Arthur's Court.

BELL TELEPHONE HOUR (NBC, 6:30-7:30 p.m.). "Going to Bethlehem." Highlights of last spring's annual Bach Festival in Bethlehem, Pa., featuring Soprano Judith Raskin, Bass Cesare Siepi and a 200-voice choir.

THE ROBE (ABC, 8-10:30 p.m.). A movie adaptation of Lloyd C. Douglas' 1942 novel. Richard Burton plays Marcellus Gallic, the Roman tribune tormented by guilt about the Crucifixion.

Monday, April 15 THE UNDERSEA WORLD OF JACQUES COUSTEAU (ABC, 7:30-8:30 p.m.). "Search in the Deep." The oceanauts of the Calypso journey to the Island of Europa in the Mozambique Channel, foremost breeding ground of giant green sea turtles, those mysterious and ancient armored behe moths that sometimes grow to 800 Ibs. and the span of two arms' lengths across their shells.

MOVIN' WITH NANCY (NBC, 9-10 p.m.). Nancy Sinatra, the "Rat Pack"--Frank Sinatra and Frank Jr., Dean Martin, Sammy Davis Jr.--and others join hands in a musical tour of California.

Tuesday, April 16

NATIONAL GEOGRAPHIC SOCIETY SPECIAL (CBS, 7:30-8:30 p.m.). "The Lonely Dory-men--Portugal's Men of the Sea." A saga of the 3,250-mile journey to the Davis Straits of Greenland that Portuguese fishermen have made annually for 500 years.

WHO, WHAT, WHEN, WHERE, WHY WITH HARRY REASONER (CBS, 10-10:30 p.m.). "The Weapons of Gordon Parks." A study of the famed photographer who also can say it with words and music.

Check local listings for dates and times of these NET programs:

NET PLAYHOUSE (Shown on Fridays). Everyman. Modern dress and a jazz score by Tenor Saxophonist Tubby Hayes contemporize this 15th century morality play about man's struggle for salvation in the face of death.

NET FESTIVAL. "White House Red Carpet with Julia Child." Boston's favorite French chef tours the executive mansion grilling everyone from Presidential Assistant Walt Rostow to Chef Henri Haller on the preparations for a dinner given by President and Mrs. Johnson in honor of Japanese Prime Minister Sato. The menu: vol-au-vent of sea food, noisettes of lamb with artichokes and asparagus, and strawberry mousse.

MEN WHO TEACH. Dr. Gerald Holton, Harvard physics professor and founder of the American Academy of Arts and Sciences quarterly journal Daedalus, is the subject of the first in a series of programs honoring outstanding university teachers.

THEATER

On Broadway

THE SEVEN DESCENTS OF MYRTLE. When an impotent transvestite (Brian Bedford) who is dying of TB brings home the sometime prostitute (Estelle Parsons), whom he has just married on television, to meet his half-breed half brother (Harry Guardino) just as the family farmhouse is threatened with flood, we have the classic elements of a Tennessee Williams play. Unhappily, the early Williams' drive seems to have succumbed to drift, and eloquence to colloquialisms. Despite uniformly excellent acting, Myrtle seems like a sleepwalking tour of the dusty attic of memory.

LOOT. Black comedy has spawned black farce such as this saucy, irreverent, unremittingly amusing play that spews its poisoned darts at freshly dead mothers, dutiful fathers, marriage, the Roman Catholic Church and police brutality. As a birdseed-brained flatfoot from Scotland Yard, George Rose pilfers the show.

THE CHERRY ORCHARD. Uta Hagen leads the APA in a gentle and balanced production of Chekhov's commentary on the absurdity of human beings who, unable to adapt themselves to the changes of history, grope about in a half-light that may be twilight and may be dawn. Pantagleize, The Show Off and Exit the King round out the repertory.

PORTRAIT OF A QUEEN is really a series of dramatized candid snapshots of a woman. As sensitively played by Dorothy Tutin, Victoria Regina seems only incidentally the ruler of an immense empire and chiefly the ruled wife of her beloved consort Albert.

PLAZA SUITE is a ride through a tunnel of fun, streaked with recognition of life's unfunny truths. In three playlets, Neil Simon hawks almost uninterrupted laughter, particularly in a sly satire of the Sunset Strip set, and a flailing farce about the father of a most reluctant bride.

JOE EGG. British Playwright Peter Nichols uses imagination and resourceful humor to traverse territory mined with pain. Albert Finney and Zena Walker deftly handle changes of pace and mood as the parents of a spastic child.

ROSENCRANTZ AND GUILDENSTERN ARE DEAD. In Tom Stoppard's gripping drama on inevitability, the Wittenberg Wunderkinder wander around Elsinore like two extras on the set to whom no roles have been assigned, and who cannot even decide whether they are part of a comedy or a tragedy.

Off Broadway

Some of the more satisfying offerings in Manhattan's smaller theaters: Ergo, a wacky expressionist exercise by Austrian Writer Jakov Lind; In Circles, an aptly named circular play by Gertrude Stein set to circular music by Al Carmines; Iphigenia in Aulis, a Euripidean antiwar drama that has lost little of its force through the centuries; The Indian Wants The Bronx, Israel Horovitz's study of the savagery that can lurk on any street; Your Own Thing, a marvelously modern, inventive and sophisticated rock version of Twelfth Night; Jacques Brel Is Alive and Well and Living in Paris, an evening of intense, choleric Gallic song.

ClNEMA

I EVEN MET HAPPY GYPSIES. In all of this violent and tragic Yugoslav film, there is not a single happy gypsy, but despite many flaws and inconsistencies of style, it depicts in muted, melancholic color the odd, anachronistic ways of an all-but-forgotten people.

NO WAY TO TREAT A LADY. Playing murder and mental illness strictly for laughs, Actors Rod Steiger (as a homicidal schizo with a closetful of disguises) and George Segal (as a callow New York cop) turn this bizarre suspense story into a telling black comedy.

UP THE JUNCTION. Suzy Kendall, the newest and perhaps brightest of Britain's new blonde birds, is reason enough to recommend this trip to a broken-down Battersea slum, based on a novel by Nell Dunn (Poor Cove) and directed by Peter Collinson (The Penthouse).

THE QUEENS. A four-part Italian confection made mainly of sex and well glazed with the talents of Monica Vitti, Claudia Cardinale and Capucine.

THE TWO OF US. The performances of two superb French character actors, one a 73-year-old man (Michel Simon), the other a nine-year-old boy (Alain Cohen), make a genuine triumph of this cheerful, warm comedy about--of all things--anti-Semitism.

THE PRODUCERS. Two shyster impresarios (Zero Mostel and Gene Wilder) set out to make a killing on Broadway in this first film by Comedian-Writer Mel Brooks, which offers, albeit fitfully, some of the best cinema comedy in years.

BOOKS

Best Reading

TUNC, by Lawrence Durrell. In the author's first novel since the completion of the Alexandria Quartet in 1960, a scientist struggles against the restrictions of established order only to confront the paradoxes of freedom.

VICTORIAN MINDS, by Gertrude Himmelfarb. A first-rate intellectual historian culls the lifework of nine not-so-long-ago thinkers in search of the roots of some of the modern world's more piquant follies.

CAESAR AT THE RUBICON: A PLAY ABOUT POLITICS, by Theodore H. White. A fine political journalist turns to ancient history for an engaging study of "the way men use other men to reach their goals."

HISTOIRE, by Claude Simon. Thought patterns of a man recalling his family history are woven with imagination by one of France's leading New Novelists.

THE SELECTED WORKS OF CESARE PAVESE.

Four short novels by the life-shy but acutely observant Piedmontese who, since his suicide in 1950 at 42, has become postwar Italy's most honored writer.

THE RETURN OF THE VANISHING AMERICAN, by Leslie A. Fiedler. Today's hippie, argues the free-swinging critic, is a cultural descendant of the American Indian and buckskinned frontiersman; the new West is a painted desert seen from a psychedelic cloud.

THE NAKED APE, by Desmond Morris. Anthropologically questionable, but unquestionably entertaining speculations on man and his primate forebears.

THE HOLOCAUST, by Nora Levin; and WHILE SIX MILLION DIED, by Arthur D. Morse. The familiar chronicling of Nazi terror against European Jewry takes a grim turn closer to home with documentation showing that Allied governments, including the U.S., refused to take action to prevent the genocide.

Best Sellers

FICTION 1. Myra Breckinridge, Vidal (1 last week)

2. Airport, Hailey (5)

3. Vanished, Knebel (2)

4. The Tower of Babel, West (6)

5. Topaz, Uris (3)

6. The Confessions of Nat Turner, Styron (4)

7. Christy, Marshall (7)

8. The Exhibitionist, Sutton (8)

9. The President's Plane Is Missing, Serling (9)

10. Rosemary's Baby, Levin

NONFICTION 1. The Naked Ape, Morris (1)

2. Between Parent and Child, Ginott (2)

3. Gipsy Moth Circles the World, Chichester (7)

4. Our Crowd, Birmingham (3)

5. Nicholas and Alexandra, Massie (4)

6. Tolstoy, Troyat (6) 7. The Way Things Work: An Illustrated Encyclopedia of Technology (5) 8. The Double Helix, Watson (10)

9. Kennedy and Johnson, Lincoln 10. The English, Frost and Jay

*All times E.S.T.

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