Friday, May. 05, 1967
THIS is Canada week in TIME. We mark our neighbors' centennial and the opening of Expo 67 in Montreal with these features: 1) an Essay on Canada's first 100 years and its coming of age as a nation; 2) an account in Modern Living of the international exposition, supported by eight pages of color pictures; 3) a story in Art, with four color pages, on Expo's international fine arts exhibit, which the editors felt striking enough to warrant special treatment. With two more pages of color pictures in The World on Konrad Adenauer's funeral, the total for this issue is 14 color pages.
As Canada celebrates its 100th anniversary, we observe an anniversary of our own: the establishment of TIME'S special editorial operation in Canada five years ago. We first published a Canada edition in 1943, editorially identical with the U.S. edition, but with the addition of two pages of Canadian news. Its circulation was 46,065. For years, the Canada section was edited in New York, but in 1962 we decided to expand it and to prepare and print it in Canada in order to gain the obvious advantage of closeness to our subject, news sources and readers. The edition now has an average circulation of 350,000 and carries more than 2,000 advertising pages a year. Apart from this steadily growing circulation, we have been pleased by the many Canadians in all fields who have praised TIME'S Canada pages for being interesting and authoritative.
The TIME-Canada section is edited by John M. Scott, a Montrealer, who was a reporter for Canadian newspapers before joining TIME in 1957. He is assisted by a staff of writers and researchers, plus picture editors and other editorial personnel making a total of 21 people, nearly all of tftem Canadian. The edition regularly carries four pages of political, economic and cultural news about Canada not seen in other editions of the magazine, and occasionally also runs its own, special cover story (this week, for instance, on Prime Minister Lester Pearson).
The reporting for this week's various Canada features was handled by our permanent correspondents in four major Canadian cities, plus eleven stringers and several staffers now based elsewhere who had lived or worked in Canada. These included Ottawa-born Jim Wilde, now stationed in Paris, who began his reminiscence of his Canadian family with: "My mother, a fanatic redhead, could shoot a crow on the wing with a .22. She also used to ride in the Calgary Stampede."
Our Ottawa Bureau Chief is Marsh Clark, whose grandfather Champ is still fiercely remembered by Canadians for having suggested in 1911 as Speaker of the U.S. House of Representatives that the U.S. take over Canada. Despite or perhaps because of this notorious background, Prime Minister Pearson granted Clark a long interview, at one point giving him his newspaper and magazine reading list, which included TIME. Said the Prime Minister: "I used to read TIME because it was always a good thing to have a healthy rage each week about something. I have been much more approving in the past several years, I must say." Perhaps, on his country's 100th birthday, the Prime Minister is mellowing.
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