TELEVISION

ABC completes its roster of new shows with eight premieres this week, NBC introduces four of its new series, and CBS has three--with nine to follow next week.

Anyone with a large laid-in supply of food, drink and cigarettes--and a certain amount of endurance--can sample almost all the new wares at a single, two-week sitting.

Wednesday, September 16 SHINDIG (ABC, 8:30-9 p.m.).* A variety show featuring different pop singers each week. Premiere.

MICKEY (ABC, 9-9:30 p.m.). Mickey Rooney gives his first name and his talents to this new series about a Midwesterner who inherits a hotel on the West Coast.

Dina Merrill guest-stars in this first episode. Premiere.

WEDNESDAY NIGHT AT THE MOVIES (NBC, 9-11 p.m.). Formerly Monday Night at the Movies; first picture of the new season is To Catch a Thief, that Hitchcock snitch switch in which Cat Burglar Gary Grant gets caught by Mouse Grace Kelly.

Thursday, September 17 THE CAMPAIGN AND THE CANDIDATES (NBC, 7:30-8:30 p.m.). A pre-election special.

BEWITCHED (ABC, 9-9:30 p.m.). Based on that old Veronica Lake movie, I Married a Witch, this new series has Witch Elizabeth Montgomery married to Mortal Dick York, and Agnes Moorehead as the witch's mother who objects to her daughter's marrying "something that is 90% water, 6% potash and 4% mohair." Premiere.

Friday, September 18

JONNY QUEST (ABC, 7:30-8 p.m.). A new animated-cartoon series devised by Hanna-Barbera (The Flintstones) about the eleven-year-old son of a scientist-explorer. Premiere.

THE ADDAMS FAMILY (ABC, 8:30-9 p.m.). A situation comedy based on Cartoonist Charles Addams' family of cartoon ghouls, with Carolyn Jones as Mother Morticia. Premiere.

VALENTINE'S DAY (ABC, 9-9:30 p.m.). Anthony Franciosa plays Valentine Farrow, hero of this new series about a "dashing young bachelor-about-town who is senior nonfiction editor for a Park Avenue publishing house." Premiere.

12 O'CLOCK HIGH (ABC, 9:30-10:30 p.m.). Yet another World War II dramatic series, this one follows the exploits of a daylight bombardment group in Europe. Paul Burke guest-stars in the first episode. Premiere.

SMALL TOWN U.S.A. (NBC, 10-11 p.m.). An NBC Special Projects program that explores contemporary problems of small towns, some of which are dying, others being engulfed by expanding cities, with visits to Cimarron, Kans., Bradenton, Fla., Bossier City, La., Greenville, Me., and Hellier, Ky. Fredric March narrates.

Saturday, September 19 SUMMER OLYMPIC TRIALS (ABC, 4-5 p.m.). Canoeing and the modern pentathlon plus a look at the U.S. Olympic team.

ABC'S WIDE WORLD OF SPORTS (ABC, 5-6:30 p.m.). Yachts and autos--the America's Cup races off Newport, R.I., and the Italian Grand Prix at Monza, Italy.

FLIPPER (NBC, 7:30-8 p.m.). A new adventure series starring a dolphin. Premiere.

THE FAMOUS ADVENTURES OF MR. MAGOO (NBC, 8-8:30 p.m.). A new animated cartoon series based on the movie cartoon character. Premiere.

KENTUCKY JONES (NBC, 8:30-9 p.m.). A new series about a nine-year-old Chinese boy called Dwight Eisenhower Wong, and a veterinarian-horse trainer called Kentucky Jones. Premiere.

Sunday, September 20 BROADSIDE (ABC, 8:30-9 p.m.). A new situation comedy series about four WAVEs in a South Pacific naval supply depot during World War II. Premiere.

LINCOLN CENTER DAY (CBS, 9:30-10 p.m.). Second in a series of five specials on Lincoln Center, this one focuses on the Repertory Theater and will present scenes from last season's plays: Arthur Miller's After the Fall, O'Neill's Marco Millions, and S. N. Behrman's But for Whom Charlie, for which Playwright Behrman will give a special introduction.

THE ROGUES (NBC, 10-11 p.m.). Premiered last week, this new series stars Charles Boyer, David Niven and Gig Young, features Gladys Cooper and Robert Coote, all as members of two families of international crooks.

Monday, September 21 MANY HAPPY RETURNS (CBS, 9:30-10 p.m.). A new situation comedy in which John McGiver plays the manager of a department store complaint department (hence the yuk-ful title). Premiere.

SLATTERY'S PEOPLE (CBS, 10-11 p.m.). A new dramatic series about a state legislator "facing modern political and social challenges," starring Richard Crenna. Premiere.

Tuesday, September 22 WORLD WAR I (CBS, 8-8:30 p.m.). A new documentary series narrated by Robert Ryan. Premiere.

THE MAN FROM U.N.C.L.E. (NBC, 8:30-9:30 p.m.). A new dramatic series about a "suave, steel-muscled" agent called Napoleon Solo (Robert Vaughn) working for a bottled-in-Bond secret organization. Premiere.

CINEMA

I'D RATHER BE RICH. In one of the sea son's liveliest comedy sleepers, Sandra Dee gets hilarious support from two wide-awake oldtimers, Maurice Chevalier and Hermione Gingold, and a pair of vigorous movie newcomers, Robert Goulet and Andy Williams.

RHINO! is a brilliantly scenic safari that combines the usual African flora and fauna with highly entertaining melodrama and a sharp sense of fun.

SEDUCED AND ABANDONED. A maiden ventures down the primrose path and stumbles over brutal Sicilian social codes in Director Pietro Germi's savage tragicomedy, which is more biting but perhaps a bit less bubbly than his memorable Divorce--Italian Style.

ROBINSON CRUSOE ON MARS. Science fiction and scientific fact plausibly commingle in this stimulating attempt to imagine the problems of an astronaut who is spaceship-wrecked on Mars.

GIRL WITH GREEN EYES. Rita Tushingham is a young English actress with charm and talent to burn, and in this story of a shopgirl's passion for a middle-aged author, they give a lovely light.

A HARD DAY'S NIGHT. The Beatles are here, they are really much more intelligent than they look, and this is the trample-proof way to see them.

THE NIGHT OF THE IGUANA. Director John Huston, with his customary competence, has turned Tennessee Williams' morbidly amusing play into a morbidly amusing picture. Deborah Kerr and Ava Gardner perform with skill; Richard Burton plays with style.

THAT MAN FROM RIO. A wild and wacky travesty of the average film thriller, directed with way-out wit by France's Philippe de Broca (The Five-Day Lover), and starring Jean-Paul Belmondo.

A SHOT IN THE DARK. As a bumbling police inspector, Peter Sellers pursues a seductive murder suspect (Elke Sommer) from corpse to corpse.

ZULU. A heroic band of British redcoats fights off hordes of proud native warriors in this bloody, bristling adventure film based on a historic battle at Rorke's Drift, Natal, in 1879.

BECKET. The tragedy of St. Thomas of Canterbury, one of the greatest dramatic themes of the Middle Ages, is cleverly treated in this cinema adaptation of the play by Jean Anouilh. Richard Burton as the Archbishop at times seems uncertain how to seem uncertain as he struggles with his conscience, but Peter O'Toole is often fascinating as the King. If the film lacks style, it certainly has manner, the grand manner that makes a merely vivid picture seem in sections a remarkable one.

BOOKS

THE ITALIAN GIRL, by Iris Murdoch. British Novelist Murdoch's eighth book has a message that, for current writers, is almost universal: better to have botched up life than not to have lived at all. But she says it all her own way, which means with wit, understatement and plain old sedition.

THE LOST CITY, by John Gunther. To those who remember the days of beats and journalistic feats in the '30s and '40s, Gunther's novel has enormous nostalgic value. The lost city is Vienna, and its dashing celebrants were U.S. correspondents as distinguished as Dorothy Thompson and Vincent Sheean assigned there just before the Anschluss.

A START IN FREEDOM, by Sir Hugh Foot. Scion of a British family that rivals the notorious Mitfords in brilliance and eccentricity, Sir Hugh has spent his adult years and his considerable talents on helping British colonies to independence, and his book is interesting both as memoir and practical political science.

GERMANS AGAINST HITLER, by Terence Prittie. Historians have been curiously reticent about the Germans who fought Hitler from the pulpit, in pamphlets and by direct action--mostly at the cost of their lives. Prittie's book does belated justice to those who battled Nazi totalitarianism.

THE COMPLETE WAR MEMOIRS OF CHARLES DE GAULLE (1940-1946). A moving chronicle of one man's fighting faith in France in his blackest hour. De Gaulle was grimly aware of the price of total commitment, and far more accurately than Roosevelt and Churchill, he gauged the realities of the postwar world.

A COFFIN FOR KING CHARLES, by C. V. Wedgwood. This cool, precise account of the infamous trial and execution of England's Charles I does not take sides between the King and Oliver Cromwell, but history has already decided the case: Charles is noble and brave, and Cromwell remains the ambitious, dour man who made revolution and regicide popular.

MOZART THE DRAMATIST, by Brigid Brophy. A brilliant interpretation written so gracefully as to disarm criticism of the author's heavily Freudian outlook.

A MOTHER'S KISSES, by Bruce Jay Friedman. The author of the widely praised Stern faced even worse problems than most second novelists in confronting Tils cult. But Kisses is as funny as its predecessor on the same subject: a man dominated by a driving mother.

THE GAY PLACE, by William Brammer. Those who wonder if the energies of our ear-pulling President have been exaggerated in the press should turn to this roman a clef about Johnson. Ex-Aide Brammer has caught the voice, the idiom, the excesses, but most of all the protean vigor of the President.

THE OYSTERS OF LOCMARIAQUER, by Eleanor Clark. The history of oyster culture from Roman times to the present day is told with accuracy and dedication by Miss Clark. But her word portraits of Bretons who do this arduous work practically steal the show from the mollusk.

CORNELIUS SHIELDS ON SAILING. With the 1964 America's Cup races under way, the armchair skipper as well as the sailor can bone up on the intricacies of the sport. Shields, a great yachtsman, writes plainly but never writes "down."

Best Sellers

FICTION

1. Candy, Southern and Hoffenberg (1 last week)

2. Armageddon, Uris (3)

3. The Spy Who Came In from the Cold, Le Carre (2)

4. Julian, Vidal (4)

5. The Rector of Justin, Auchincloss (5)

6. This Rough Magic, Stewart (7)

7. Convention, Knebel and Bailey (6)

8. You Only Live Twice, Fleming (10)

9. The 480, Burdick (8)

10. The Spire, Golding (9)

NONFICTION

1. Harlow, Shulman (1)

2. The Invisible Government, Wise and Ross (2)

3. A Moveable Feast, Hemingway (3)

4. A Tribute to John F. Kennedy, Salinger and Vanocur (4)

5. Four Days, U.P.I. and American Heritage (6)

6. The Kennedy Wit, Adler (8)

7. Mississippi: The Closed Society, Silver (5)

8. Diplomat Among Warriors, Murphy (7)

9. Crisis in Black and White, Silberman (10)

10. The Italians, Barzini

* All times E.D.T.

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