Wednesday, June 26 The President and the Wall (CBS, 7:30-8:30 p.m.).* President Kennedy in West Berlin, relayed via Telstar.

Reckoning (CBS, 10-11 p.m.). Franchot Tone, Kim Hunter and James MacArthur star in a drama about a widower and his ungrateful son. Repeat.

Friday, June 28 Eyewitness (CBS, 10:30-11 p.m.). Highlights of President Kennedy's first week in Europe.

Saturday, June 29

Irish Sweepstake Derby (ABC, 1:30-2:45 p.m.). An attempt will be made to telecast the Irish Sweepstake Derby via Telstar. The telecast will be repeated on ABC's Wide World of Sports (5-6:30 p.m.), along with the 24-hour endurance race from Le Mans, France.

American Football Coaches Association All-America Game (ABC, 10 p.m. to conclusion). The East's top college seniors play the West's in Buffalo's War Memorial Stadium.

Sunday, June 30

Issues and Answers (ABC, 2:30-3 p.m.). Guest: Allen Dulles, former head of the Central Intelligence Agency.

Du Pont Show of the Week (NBC, 10-11 p.m.). Behind-the-scenes story about production of a play, from casting through opening-night disaster.

Tuesday, July 2

Talent Scouts (CBS, 8:30-9:30 p.m.). New show in which both guest celebrities and young hopefuls will perform.

Focus on America (ABC, 10:30-11 p.m.). The human side of Abraham Lincoln, compiled from his writing, speeches and letters. John Collison stars as President Lincoln.

THEATER

Straw Hat

Summer stock, once a scattering of barns housing repertory companies of hard-up professionals and hopeful amateurs, has become big business. Today, although some local repertory companies remain, the trend is toward the traveling package shows, each with a name star of generally secondary magnitude. They arrive in town like the circus, carrying costumes, key props, usually stay a week and move on. Some of this summer's packages and their scheduled stops between June 25 and July 27:

Lord Pengo, recently of Broadway, starring Walter Pidgeon. Mountainhome, Pa.; Coconut Grove, Fla. (two weeks); Louisville, Ky.; Westport, Conn.

Come Blow Your Horn, still tootling after a long run on Broadway, with Hal March, who created the role, as the No. 1 trombone. Corning, N.Y.; Beverly, Mass.; Kennebunkport, Me.; Johnson City, N.Y.; East Hampton, N.Y.

The Unsinkable Molly Brown has become a flotilla. With Dorothy Collins at West Springfield, Mass.; Haddonfield, N.J.; Gaithersburg, Md. With Barbara Gilbert at Johnson City, N.Y.; Corning, N.Y.; Paramus, N.J.; Ogunquit, Me. With Jane Powell at Framingham, Mass.; Wallingford, Conn.; Warwick, R.I. With Dorothy Loudon at Beverly, Mass.; Hyannis, Mass.; Cohasset, Mass.

Tchin-Tchin, a sort of latter-day Private Lives without the Cowardly touch, with Dane Clark and Teresa Wright. Millburn, N.J.; Westport, Conn.

Can-Can, but can Patrice Munsel? Devon, Pa.; Haddonfield, N.J.; Westbury, N.Y.; West Springfield, Mass.

God Bless Our Bank, by Max N. Benoff, a pre-Broadway trial run, with Ann Sothern handing out bank loans to rejected applicants. Ezra Stone directing. Detroit; Falmouth, Mass.; Laconia, N.H.; Ivoryton, Conn.; Johnson City, N.Y.

The Indoor Sport, by Jack Perry, another Broadway hopeful, about a foreign correspondent whose wife resents his absences. Darren McGavin and Shari Lewis star. Mineola, N.Y. (two weeks); Millburn, N.J.; Paramus, N.J.

A couple of notable single-booking try outs:

Time of Hope, by Arthur and Violet Ketels, the premiere of a new play based on the novel by C.P. Snow, starring Donald Madden and Lois Smith. Playhouse in the Park, Philadelphia; June 24-29.

The Absence of a Cello, by Ira Wallach, from his humorous novel about a scientist who tries to survive corporate life, starring Fred Clark. Bucks County Playhouse, New Hope, Pa.; June 24-July 6.

CINEMA

Cleopatra. Every dollar of the $40 million spent on this epic-to-end-all-epics is dazzlingly apparent in the tons of gold leaf, typhoons of pink smoke, and wilderness of bosoms that assault the beholder. But the world's most expensive star, Elizabeth Taylor, plays Cleo as if she were doing a fancy-dress dream sequence from Butterfield 8. Richard Burton is all too realistic as Antony--the man who sold himself down the Nile for a sex symbol.

Irma La Douce. Though Director Billy Wilder has dropped the songs and dances of the Broadway version, Apartment-Dwellers Shirley MacLaine and Jack Lemmon frolic through a poule-and-pimp relationship that makes streetwalking seem as harmless as good outdoor exercise.

Doctor No. This Ian Fleming thriller presents Secret Agent James Bond (Sean Connery) in all his martini-and-mayhem splendor. Maybe a bit too splendid to be true.

Hud. Paul Newman, Patricia Neal, Melvyn Douglas and Brandon de Wilde star in the most brazenly honest picture to be made in the U.S. this season. If the question "Why Hud?" is never answered, the question "Why Hollywood?" gets a rousing and affirmative reply.

The L-Shaped Room. Leslie Caron comes of age as an unwed mother caught in a tender romance she never bargained for. The dialogue is pungent, the situation grimly realistic, and the whole film is poignantly believable.

55 Days at Peking. Samuel Bronston's Chinese history is part Grauman, part Graustark in this Fu Manchu version of the Boxer Rebellion. Ava Gardner is a mysterious Russian noblewoman, Charlton Heston a noble American marine, and David Niven a stiff-upper-mustache diplomat, all caught in the Tartar fireworks.

BOOKS

Best Reading

The Contrary Experience, by Herbert Read. A singular Englishman with a gift for plural and paradoxical living--he has been both a pacifist and a decorated soldier, an anarchist and a successful bureaucrat--British Critic Read tells the rich and readable story of his lives.

The Coin of Carthage, by Bryher. The Punic Wars, seen not so much on the battlefronts as in the backwaters of living and in the private hopes and problems of small people.

A. Mitchell Palmer: Politician, by Stanley Coben. A cool reappraisal of the great Red scare in the U.S. after World War I and the accompanying heat wave of deportations and hasty arrests directed by a politically ambitious Attorney General.

Elizabeth Appleton, by John O'Hara. Transplanting a Southampton belle to the groves of Academe, America's poet laureate of provincial mores appraises smalltown college life for the first time and proposes that even the simplest marriage is really complicated.

The Gift, by Vladimir Nabokov. A magician of language rummages in his tarnished memories of Russian emigre life in Berlin and comes up with a delightful comic fantasy--and a symbolic assault on Philistinism in Russian culture.

The Stories of William Sansom. Field trips into a story spinner's weird world of gentle stranglers and murderous loves, beasts who think like men and men who dream themselves into beasts.

The Shoes of the Fisherman, by Morris West. In a powerful novel, a Roman Catholic writer explores man's spiritual hope of heaven and material faith in earthly progress--framed by a dialogue between a Pope and a Soviet leader.

Best Sellers FICTION 1. The Shoes of the Fisherman, West (3, last week)

2. The Glass-Blowers, Du Maurier (2)

3. Seven Days in May, Knebel and Bailey (1)

4. Grandmother and the Priests, Caldwell (5)

5. Raise High the Roof Beam, Carpenters and Seymour An Introduction, Salinger (4)

6. Elizabeth Appleton, O'Hara (6)

7. The Sand Pebbles, McKenna (7)

8. City of Night, Rechy (9)

9. The Bedford Incident, Rascovich

10. The Tin Drum, Grass

NONFICTION 1. The Whole Truth and Nothing But, Hopper (1) 2. The Fire Next Time, Baldwin (3) 3. I Owe Russia $1,200, Hope (7) 4. Travels with Charley, Steinbeck (2) 5. You Are Not the Target, Huxley 6. The Great Hunger, Woodham-Smith (9) 7. The Living Sea, Cousteau (6) 8. Final Verdict, St. Johns (10) 9. The Feminine Mystique, Friedan 10. The Ordeal of Power, Hughes (8)

* All times E.D.T.

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