PERSONAL FILE

sbLate last month, mercurial Planemaker Georges Hereil, 53, father of the Caravelle jetliner, walked out as president of France's nationalized Sud Aviation In disgust over government interference with his plans. To succeed him as boss of the Continent's biggest aircraft producer, the government last week chose Air Force General Andre Puget, 51, recently eased out as chief of the French General Staff for his foot dragging over De Gaulle's Algerian policy. It will not be smooth going at Sud Aviation either for Puget, a quiet, amiable St.-Cyr graduate. Though Sud Aviation made $8,300,000 last year, it has yet to recoup the original development costs of the Caravelle, and faces even greater outlays on the Mach 2 Super Caravelle, which it plans to turn out in cooperation with the British Aircraft Corp.

sbAn old judo expert himself (black belt, second class), President Isamu Kuwabara, 48, of Tokyo's Morozoff Brewing Co., believes that judoists make the best salesmen "because they are extra flexible in thinking and have tons of fighting spirit." He may have a point. With a sales staff that includes 15 black-belt holders, Kuwabara last year grossed $4,170,000 selling liqueurs in a nation that used to tipple on sake and beer only. Now also sold in the U.S. by California Importer Lou Lamishaw, who expects to peddle $2,000,000 worth this year, Kuwabara's liqueurs are based on tasteless grain alcohol, range from creme de menthe to Ocha, an alcoholic version of Japanese green tea. To publicize his line, Kuwabara will send his black-belt boys to selected U.S. watering places this fall. "You see," he explains in fractured English, "a new campaign in an old toga."

sbA tubby onetime coal-mine handyman has West Germany's industrial titans worried. As boss of his nation's 522,000-member mine and power workers' union, Heinrich Gutermuth, 64, recently inveigled the Adenauer government into arbitrating a 7% wage rise for his Ruhr miners by threatening a strike on the eve of important local elections. West Germany's faltering coal industry will have to rely on some sort of government subsidy to meet the extra $82 million-a-year wage bill. Now Gutermuth is touring the Common Market nations urging all six to nationalize their coal industries. His reasoning: if Europe's obsolescent mines become government-owned, they will obviously get government protection against competing fuels, and may thus be in a position to keep wages and employment artificially high.

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