PERSONAL FILE

sbChomping away at his customary cigar. Texaco Inc.'s soft-spoken Chairman Augustus C. Long, 57. prepared to swap $200 million worth of Texaco shares for the TXL Oil Corp.. a crude oil producer with mineral rights on nearly 2.000,000 acres in oil-rich west Texas.

The TXL acquisition will be the third Texaco takeover of a major crude producer since Long became chairman six years ago. He is a determined Annapolis graduate (1926) who quit the Navy because he decided he would never make admiral. His emphasis on domestic crude production has paid off royally for Texaco, helped boost the company's 1961 earnings to a record $430 million, v. $392 million in 1960.

sb Striving to fend off the mounting wrath of Wall Street investors over movie-making losses that have risen to more than $30 million in the past three years, 20th Century-Fox Film Corp. last week elected amiable Judge Samuel I. Rosenman, 66, chairman of the board. Lawyer Rosenman. former adviser to Presidents Roosevelt and Truman, will preside at the often explosive executive committee meetings, though President Spyros P. Skouras will still be in operating control. "The Judge will provide a very stabilizing influence," said one executive.

sb Boston's Raytheon Co. is a research-minded electronics manufacturer (1961 sales: $563 million) with a spotty record in profits.

To boost earnings. President Charles Francis Adams five years ago brought in as executive vice president hard-driving Harold S.

Geneen, but in 1959, chafing under Adams' unwillingness to give him the presidency, Geneen jumped to I.T.&T. Upping his price, Adams next brought in. from Ford, lean, genial Richard Krafve (rhymes with taffy), 54, and soon set up a "tandem management" arrangement under which Krafve, as president, and Adams, as chairman, shared control of the company with neither having the final say. Explained Krafve: "If we were that far apart, one of us would just have to go." Last week, finding himself that far apart, Krafve resigned, leaving Adams to reassume the presidency. The reason: a series of policy disagreements culminating in Krafve's opposition to the appointment of coming young Engineer Thomas Phillips, 37, as executive vice president.

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