PERSONAL FILE

sbStepping into his 26th-floor office in the American Telephone & Telegraph Building on Manhattan's lower Broadway, Eugene Johnson McNeely, 60, was greeted by a fresh sign on the door, OFFICE OF THE PRESIDENT. For the third time in his 39-year telephone career, McNeely succeeds to a job previously held by Frederick R. Kappel, 59, who moves up to the company's long-unoccupied chairmanship and remains chief executive. McNeely, who joined the Bell System straight out of the University of Missouri Engineering School ('22), will supervise engineering operations, marketing and personnel. An energetic perfectionist, he keeps a golden telephone atop his desk, still dials his own longdistance calls, "just to see how long I can go without having any trouble."

sb"Discounters, I wish to emphasize, are no longer mere order takers. They are becoming skilled merchandisers. They will rapidly expand and force conventional retailers to adopt their techniques." So saying, Maxwell Henry Gluck, 61, announced that his 279-link Grayson-Robinson apparel and camera-supply chain (expected 1961 sales: more than $75 million) will open 25 new discount outlets, from Seattle to Miami, by year's end. Long since recovered from the trauma of his ambassadorship to Ceylon--he won derisive headlines in 1957 for his inability to remember at a Senate confirmation hearing the name of Ceylon's late Prime Minister Solomon Bandaranaike--trim, Texas-born Max Gluck has found a cut-rate way to expand rapidly in discounting: he leases departments within established discount houses.

sbOne of the relative handful of Americans who really comprehend the intricacies of the Federal Reserve System's operations in the money market. George Wilder Mitchell, 57, last week got his just desserts: the Senate approved his appointment by President Kennedy to the Fed's seven-man Board. An economic liberal who favors low interest rates and perhaps more power for the Fed's chairman, he was sponsored by a fellow liberal, Chief Presidential Economist Walter Heller. Mitchell, until now a vice president of the Federal Reserve Bank of Chicago, is also a tax expert who was Illinois director of finance under Governor Adlai Stevenson.

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