^ PERSONAL FILE

-"We are able to do things better with our own hands." With these nationalistic words, Brazilian Financier Celso Rocha Miranda, 43, took control of Panair do Brasil away from Pan American World Airways. Though Pan Am retained its 30% holdings in Panair, Miranda bought up the other 70%, mostly from Panair's Brazilian directors, for an estimated $5,000,000. A self-made millionaire--he is Brazil's biggest insurance broker-elegant Celso Rocha Miranda has ordered eight French Caravelle medium-range jets to put his new enterprise on a competitive footing with rival Brazilian airlines Varig and Real.

-Opening contract talks with American Motors Corp. last week, United Auto Workers President Walter Reuther pointedly said: "We are happy to upgrade you to membership in the Big Four." A.M.C.'s Labor Relations Vice President Edward L. Cushman, 47, was properly grateful to be ranked alongside General Motors' Ford and Chrysler, but equally insistent that independent-minded American Motors has no intention of being lumped with the other auto companies in a pattern settlement. Cushman, a cigar-smoking ex-professor of public administration at Detroit's Wayne University, was equally complimentary before both sides got down to hard bargaining. Said he: "The union's approach this year--saying 'Here are the problems, let's talk them over'--is the most constructive approach it has ever taken."

-The restless force that has steered Montecatini, Italy's giant chemical company, away from minerals and into a worldwide petrochemical operation is supplied by its big (200 Ibs.), back-thumping managing director, Piero Giustiniani, 61. Last week, to expand its toehold in the U.S. chemical market, Montecatini bought for an estimated $5.7 million a 4% interest in New Jersey's Minerals and Chemicals-Philipp Corp. As part of the deal--which is designed to produce transatlantic cooperation in mining, manufacturing and merchandising--Giustiniani got a seat on the Minerals and Chemicals board. Somewhat ruefully, Italian colleagues predict that American directors will find simpatico Giustiniani's habit of working 13 hours a day.

This file is automatically generated by a robot program, so reader's discretion is required.