PERSONAL FILE

P: Startling the rest of his industry is" a favorite pastime with John P. Cunningham, 63, president of Manhattan's Cunningham & Walsh ad agency. Last week, true to form, Cunningham enlivened his maiden speech as new chairman of the Advertising Federation of America with a proposal that the word "capitalism" be abandoned. Said he: "It would be just as unfair to call today's business operation 'capitalism' as it would be to call squirrels capitalists because they hoard nuts for the winter . . . The word describes only a part of our industrial incentive system--a part that has shrunk to insignificance in modern years."

P: No one has pulled Fidel Castro's beard with more regularity than Miami Adman Erwin Harris, 39, who is still trying to collect tor an advertising campaign he ran for the Cuban Tourist Commission in 1959-60. Armed with liens on $429,000 worth of Cuban property in the U.S., Harris temporarily impounded two Cubana Airlines Bristol Britannias during 1960's hectic U.N. session forced Castro to fly home in a Soviet Ilyushin-18. Two months ago, Harris grabbed four Cuban C46 cargo planes, sold them for $36,000. Fortnight ago he seized another C46 and 13 boxcars of tobacco, released the leaf last week only when U.S. companies proved that they had already paid Castro for it. Says Harris: "Legally, I have a license to hunt. And I haven't stopped yet."

P: When wily Royal Little, 65, stepped down as chief executive officer of Textron Inc. last year, it was part of a plan to make room for younger men at the top. Last week Little surrendered another job: the presidency of Textron Electronics, 76% owned by the parent company. In as Little's replacement and chief executive officer went tweedy, relaxed Robert Gustav Tabors, 46 a former Textron vice president. Tabors' prime goal at Textron Electronics: to diversify its product line within the electronics field.

P: With its decision to open a chain of filling stations in Australia the U.S. s Phillips Petroleum Co. moved into a fiercely competitive market; though Australian gasoline sales are increasing by nearly 10% a year, the country's 2,800,000 vehicles are already served by more than 20,000 gas stations operated by eleven oil companies. To head its new subsidiary, Phillips made a shrewd choice: onetime Prime Minister (for one month in 1941) Sir Arthur Fadden, 66. A plain-talking, party-loving Queenslander who led Australia's Country Party for 17 years. "Artful Artie" Fadden retired from Parliament in 1958 to run his own accountants' firm. He plans to offer half the initial $2,000,000 share capital in Phillips' Australian company to Australian investors.

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