Died. Tony Bettenhausen, 44, stocky, crew-cut auto racer, two-time U.S. big-car champion (1951 and 1958), a scarred survivor of 28 crackups; in a flaming crash on the Indianapolis Speedway when the Steady Special he was testing for a friend on the eve of time trials for the Memorial Day race lost a 1-c- cotter pin, careened into a wall at nearly 145 m.p.h.

Died. Gary Cooper, 60, lovable, laconic veteran of 89 movies; of cancer; in Hollywood (see SHOW BUSINESS).

Died. Dallas E. Winslow, 68, a Michigan farm boy who quit school in the sixth grade to become a piano-key fitter, bought a gas station on the installment plan, invested the profits in a Detroit pool hall, and then began buying up faltering businesses,* finally organizing a multimillion-dollar net of farm machine, lawn mower, and auto parts factories under the parent Mast-Foos Co., of which he was president until his death; of complications following surgery for lung cancer; in Detroit. On the theory that "happy employees do a better job," during his last 40 years in business Winslow deluged his delighted workers with $14 million worth of Shetland ponies, dental plates, Chesterfield coats, furniture, and 6,500 new cars.

Died. Bernard E. ("Sell 'em Ben") Smith, 73, onetime $3-a-week Wall Street delivery boy who made and lost thousands on market tips, parlayed a string of good ones into a $150,000 New York Stock Exchange seat in 1926, reportedly made $10 million selling short in 1930; of complications following heart surgery; in Houston. Smith earned his nickname when the market collapsed on "Black Thursday," Oct. 24, 1929. by rushing into his office shouting: "Sell 'em. They're not worth anything."

Died. Carmel Snow, 73, petite, peppery editor in chief of Harper's Bazaar from 1932 to 1957, who helped spread the fame of Dior, Balenciaga and Chanel, won decorations from the French and Italian governments for popularizing their fashion industries; of a heart attack; in Manhattan.

Died. James Ford Bell, 81, a milling executive's son, who in 1928 merged four faltering companies to form General Mills, now world's largest miller, as President and Chairman from its birth until his retirement in 1947 made it a housewife's boon by marketing a pantryful of prepared foods (Wheaties) and baking materials (Betty Crocker cake mixes), later entered such diverse fields as industrial chemicals, precision instruments, high-altitude research balloons; of a heart disease; in Minneapolis.

* In search of companies to buy, Winslow advertised twice in TIME in 1950, got 900 replies, bought up seven firms for $2,740,000 as a result.

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