Monday, Dec. 19, 1960
Cars: More Than Ever
The auto industry continues to ride a crest of new-car sales. November figures set an alltime high for the month, to reach 530,393 U.S.-built cars, breaking the 1955 record by 1,214 units. Though about one in four of the sales is in the heavily discounted, strongly pushed, leftover 1960 models, the sales volume has cut 1960 models on dealers' lots to only 115,000. It has also gradually slowed the rate of accumulation of cars by dealers, one of the industry's biggest worries. November new-car shipments to dealers exceeded sales by only 50,000 units, and the inventory count rose to about 972,000, a small gain for the month.
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