Monday, Sep. 19, 1960

TO capture the excitement, diversity and oddity of U.S. inventiveness for this week's cover story on new products (see BUSINESS, Prometheus Unbound). Cover Artist Boris Artzybasheff stretched his easel, produced TIME'S second gatefold cover (the first a Christmas creche on Dec. 28, 1959). Artzy scorned a new machine that paints for the artist, used an old-fashioned good right hand to personify these new products:

1) A steel and aluminum roll-up ladder, 2) a self-shaking mop, 3) a pocket signaler that pages the wearer when he is being telephoned. 4) an electrowriting machine that uses telephone wires to transmit facsimile handwriting and sketches, 5) an automatic merchandiser that dispenses clothing, makes change from dollar bills, 6) an electronic system linking an airline's ticket offices throughout the U.S., 7) a cart for big-chef barbecues, 8; a plastic balloon building, 9) a 50-ton log stacker, 10) a tree crusher, 11) a transistor radio as small as a sugar cube, 12) a language-translating machine, 13) an underwater torpedo retriever, 14) a movable island crane, 15 ) a high-speed ditch digger, 16) a "pickle picker," 17) a hay pelletizer that makes cookies for cows, 18) a home sound-movie camera, 19) paper clothes, 20) self-lighting cigarettes, 21) a pocket-size phonograph, 22) a gyroscopic stabilizer for hand-held cameras and binoculars.

THIS week a good many TIME readers will begin receiving their copies earlier than ever before. Within a month or so, almost all subscriber copies of TIME will be arriving at least a day earlier, and 90% of newsstand copies will be on sale by Tuesday. Reason: in a major operational shift last weekend, TIME changed its closing deadline to Saturday evening instead of Sunday. Under the new schedule, TIME'S full survey of the previous week's news will be available almost as soon as the new week begins.

TIME believes that the new sched ule better fits the pattern of breaking news as well as the changing reading habits of the nation. Most news, except for disasters and other unexpected events, happens on the world's working days and tends to peak at the end of the week. So, the editors reasoned, it would be logical to put TIME "to bed" Saturday night, conduct most of the printing operation (already the fastest of its kind in the world) during the relatively quieter Sunday hours, and get the magazine to its readers earlier.

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