"Where There's Life ..."

To promote its slogan "Where there's life . . . there's Bud," the Anheuser-Busch brewery has spent $40 million. Last week it filed suit against the Chemical Corp. of America, which makes a floor wax that kills bugs too. Its complaint: the chemical company's new slogan--"Where there's life, there's bugs"--tended to "disparage" Budweiser. Chemical Corp. blandly rejoined that its inspiration was really 18th century English Poet John Gay, who wrote: "While there is life there's hope, he cried." The court, in a temporary injunction, told Chemical Corp. to apply bug killer to its own slogan.

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