FORD-CHEVY RACE will be won by Ford in calendar 1959. Chevy is now shade ahead, but Ford will outsell its traditional rival because of steel strike. Since Ford makes 40% to 50% of its own steel, company can produce 20,000 cars a week until end of the year, well above Chevy output.

DESILU SALE is being considered by Desi Arnaz and Wife Lucille Ball, who own 49% of Desilu's stock. They are dickering with National Theatres & Television, Inc.

MERGER TALKS are going on between Rock Island and Milwaukee railroads. Merger of the two Chicago-based carriers would result in substantial savings in operating costs, form a road with 18,000 miles of track, largest in U.S., and total assets of more than $1 billion.

GERMAN AUTO TYCOON Friedrich Flick will add the nearly bankrupt Bavarian Motor Works, West Germany's seventh largest automaker, to his Daimler-Benz empire, already the Continent's biggest carmaker. Taking over B.M.W., Flick will get two fast-selling small cars, the midget Isetta and the new B.M.W. 700.

CARTER'S LITTLE PILLS lost "liver" when the U.S. Supreme Court refused to review a lower court decision ordering Carter Products, Inc. to delete the word from name. FTC victory in longest case in its history (16 years, five months, eleven days) established that the pills have no therapeutic effect on the liver, are no more than a laxative. Carter has petitioned for a rehearing.

AUTO-INSURANCE DISCOUNTS of 15% will be given by Nationwide Mutual Insurance Co. on compact cars, topping the 10% discount offered by Allstate. Autos eligible are 1955 and later models priced under $2,300 which do not exceed 3,000 Ibs., 200 in. in length, or 125 h.p.

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