Monday, Feb. 02, 1959
Woman's Domain
Men may wear the pants in the family, but it is the women who choose them. So said Du Pont last week after a survey of 728 married couples. It reported that 85% of the women and 67% of the men thought it was the wife's responsibility to see that the husband was well dressed. Furthermore, the women knew more about the materials used in men's clothes -and 52% of the men admitted it. Wives, Du Pont noted, accompany their husbands on suit-buying expeditions about half the time, buy half the men's shirts without even bothering to take husbands along. Though low-income husbands were most jealous of their masculine rights, they submitted more to their wives' opinions than high-income husbands. Most important for Du Pont, it is the wives who are most receptive to synthetic fibers, such as Du Font's Dacron and Orion.
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