Ford's Comeback

Ford Motor Co. is making a strong comeback. Fourth-quarter profits will be so fat that they will wipe out a nine-month loss of $16.2 million, put the company well into the black for all 1958.

Automen estimate that the Ford, Thunderbird, Mercury, Edsel, Lincoln and Continental now have a third of the 1959 model market, compared to 28% during the 1958 model year. The face-lifted Ford is apparently outselling the completely redesigned Chevy, whose manufacturer was harder hit by strikes than Ford, has had trouble getting enough cars to dealers. Not until January will Chevy production catch up to Ford. Ford's orders are double last year's, dealers are down to a low 21-day inventory, and Ford says it is having a tough time meeting demand. Boasted Ford General Sales Manager Walter J. Cooper: "Ford will outsell any other make in the fourth quarter."

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