The Found Weekend

Hustling to get away for the weekend, the honey-blonde pressagent in Atlanta hastily dashed off a few corrections on the press release for her biggest client--the new, $3,000,000 Cabana Motor Hotel scheduled to open last week. For a new punch line at the end of the story, Lois LaRoche scribbled: "What a spot for an adventurous weekend!" Then she sent the copy off to a mimeographing and mailing service. Not until she was back from her trip did she see the finished copy that had gone out to some 400 newspapers and magazines, and then she did not want to believe what she saw. Read the final sentence: "What a spot for an adulterous weekend!"

Never had one of Lois' releases invoked such attention from newsmen. Sniffed the American Motel Magazine: "The lowest form of humor." Fumed Executive Editor Bill Powell of the Paducah (Ky.) Sun-Democrat: "If you birds have no more respect for your place, or no more judgment than this, please stop sending us stones." Mused amused Columnist Stan Windhorn of the Sarasota (Fla.) Herald-Tribune: "In sheer honesty, we must express an admiration for this curious bit of candor, but from the practical point of view we must confess that it seems a terribly long way to go."

With a blush that matched the pink door of her office, Lois, a pretty, 32-year-old divorcee, wrote to everyone who got the release, blamed all on her handwriting rather than on the typist who misread her scribbled "adventurous" for "adulterous." Last week, despite, and/or because of Lois' too curved pitch, the Cabana was packed to its plush eaves with adventurous VIP first-nighters. Lois could take little solace from the smash opening; the Cabana's owners had let her contract lapse. Said she: "It's a good thing I'm in business for myself. I don't think I could get a job."

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