Monday, Dec. 15, 1958
Community's Right?
The American Cancer Society, which shares national fund-raisers' love for running their own big campaigns, served a November 1957 ultimatum on 300 (out of some 3,000) local chapters that have joined United Fund-Community Chest rives. The order: get out of combined drives or out of A.C.S. Last week in Rochester, the local cancer society became the first to take the second alternative, created a local splinter cancer society. Explained an editorial in the Rochester Democrat & Chronicle:
"Laymen and doctors in the Monroe County chapter stand on the principle that it would be going backward to return to the days when every good cause made its own separate appeal for funds, resulting in public apathy toward all of them. Already the separate fund drives this year have experienced public resentment and a slackening of donations. A community has a right to resent pressure from national fund-raising groups."
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