New Ideas

GOODS & SERVICES

Pushbutton Camper. An experimental station wagon for campers, with a boat, tent, refrigerator, two-burner stove, sink with hot and cold running water, shower and curtain, was shown by Ford Motor Co. Power-operated equipment lifts the aluminum boat from its roof cradle and carries it overside for launching. Power gadgets also erect a tent with a full-size bed, move the kitchen onto the tailgate and thrust out a canopy to provide shade for the cook. Cost for experimental model: $40,000; if produced in quantity: below $15,000.

No-Iron Sheets. Cotton bed sheets and pillow cases that need no ironing were put on sale by Indian Head Mills, Inc. The sheets and matching pillow cases dry to a wrinkle-free finish in little more than half the time of ordinary sheets, are available in muslin and percale, white and striped. Prices: $2.69 to $3.69.

Help for Heels. Tough vinyl caps designed to protect lifts of women's shoes from wear and keep heels from splitting are being marketed by Liftsavers, Inc. of New York City. The caps slip easily over the heels, need no nailing or cementing, come in seven sizes and four colors. Price: 39-c- a pair.

Chocolate-Flavored Cereal. A chocolate-flavored, sweetened corn cereal, Cocoa Puffs, which is made by General Mills and has become the company's second biggest seller in Canada, is now being distributed to wholesalers and stores in the U.S. Price: about 27-c- for an 8 1/2-oz. package.

Fastest Gun. A new electronic game to determine the fastest-drawing young cowpoke in the block was put on sale by Kilgore, Inc., Westerville, Ohio. Titled Fastest Gun, the game provides a plastic steer skull and two six-shooters (attached to 8-ft. wires) with plastic holsters. The boy who draws faster and pulls the trigger makes one eye in the skull light up and ring a bell. Price: $12.98.

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