Music, Anyone?

Time was when Fulton Lewis Jr., radio's oracle of the far right, had sponsors on 250 of the Mutual stations that carry his nightly news roundup. Last week, pared down to 75 sponsors and detecting restlessness among some of the 300 stations that now carry him without sponsorship, Commentator Lewis awaited the results of a novel ploy.

Of the 300 stations that carry him without advertising, Lewis told listeners: "They, too, have to live, and the time period which I occupy is a valuable one. Unless they are able to find local advertisers who will sponsor this program, there is a natural economic temptation to bypass this one and substitute some musical program, perhaps, from which they can get some revenue."

Why have so many sponsors left Lewis? "Pressure groups and subversive elements," said Lewis. Urged he: "Do part of your sales promotion through this program ... If you're just a listener, you can help by expressing some appreciation to the sponsors who do advertise."

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