In the Can

Hollywood got set for the holiday trade and the annual year-end scramble for Oscars. Still in the can but ready for release are a batch of ambitious films with which cinemoguls hope to capture both cash and glory:

P: David O. Selznick's version of Hemingway's A Farewell to Arms, starring Rock Hudson as the World War 1 American ambulance driver working with the Italian army, Jennifer Jones as Catherine, the English nurse, and Vittorio DeSica as an Italian army officer. P: Director David Lean's eye-filling The Bridge on the River Kwai, the story of a British officer (beautifully played by versatile Alec Guinness, ably supported by William Holden and Jack Hawkins) who builds a bridge for his Japanese captors, to restore his fellow prisoners' self-respect, then helps destroy it. P: Warner's Sayonara, an adaptation of James Michener's novel about two American veterans of the Korean war who marry Japanese girls. The Americans: Marlon Brando and Red Buttons. CJ P:20th Century-Fox's Peyton Place -murder, suicide and assorted sex activities distilled from Grace Metalious' bestselling novel. Stars: Lana Turner, Lloyd Nolan and flocks of New England townsfolk playing themselves.

P: One possible late starter for 1957: Writer-Producer Paddy (Marty) Chayefsky's high-voltage, low-budget (around $500,000) The Goddess, a hard-eyed look behind the rags-to-riches story of a Hollywood love goddess whose story resembles Marilyn Monroe's. Broadway-TV Star Kim (Bus Stop) Stanley, in her movie debut, is already being ballyhooed for an Oscar.

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