New Ideas

GOODS & SERVICES

Flavored Beer. A light alcoholic drink with a cola, punch or Collins flavor was put on the market by the Weber-Waukesha Brewing Co. of Waukesha, Wis. Manufactured under the patent of Chicago's Sassy International Inc., the drink is made with hops and has about the same alcoholic content as beer. Price for four 7-oz. bottles: under $1.

Electric Wristwatch. The first commercial electric wristwatch was put on sale by Hamilton Watch Co. The same size as conventional watches, it is powered by a shirt-button-sized 1.5-volt battery. Price: $89.50 for gold-filled model, $175 for 14-carat gold-cased model, $1.75 apiece for replacement batteries.

Self-loading Truck. Denver's Mighty Mover Co. showed off an open framework trailer truck that drives over its load, then, with cables on pulleys, hoists the load firmly into the framework. The Straddle Trailer, which can pick up loads 50 ft. long, 6 ft. wide and 10 ft. high, can be pulled by a truck cab at speeds up to 60 m.p.h. (cost: $6,000).

TV Ticket Sales. In Manhattan's Pennsylvania Station a huge closed-circuit TV net (estimated cost: $400,000) is being installed to speed reservations and ticket sales. Each of 16 Pennsylvania Railroad ticket counters will have a 14-in. TV receiver with a dialing system. When a customer asks for reservations, the ticket clerk dials a code number that indicates his route, and the TV screen pictures a chart showing space available for up to 16 weeks ahead. Dialing another number then brings on a reservations clerk, who puts the requested tickets in an Intrafax machine that reproduces them on a printer at the counter.

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