Monday, Jan. 14, 1957
Unhappy Few
The left-wing New Republic, which is written and edited for a discerning few (circ. 29,453), had bad news last week for the minority-within-a-minority who buy the magazine on newsstands. In a full-page advertisement, the magazine informed readers that American News Co., its longtime newsstand distributor, had decided to drop the New Republic because it is "not edited for a mass circulation." Retorted American News Vice President Herbert Frilen: "The New Republic was only selling 2,000 copies on newsstands nationally. Not only that: there was the cost of handling returns, more than 50%. The New Republic just wants someone to feel sorry for it."
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