New Home in Manhattan

Manhattan's building boom will add another skyscraper on fast-reviving Avenue of the Americas (TIME, Dec. 10). Rockefeller Center, Inc. and TIME Inc. last week announced plans for a new 47-story, $70 million TIME and LIFE Building to occupy the entire west side of the avenue between 50th and 51st Streets, opposite Radio City Music Hall. When the 550-ft., air-conditioned building is finished in two years, TIME Inc. will take over 20 lower floors; the remaining 27 floors will be rented by Rockefeller Center, Inc. to other occupants, e.g., American Cyanamid Co.. Shell Oil Co., McCann-Erickson, Inc., Esso Standard Oil Co. The plans of Manhattan Architects Wallace K. Harrison and Max Abramovitz (whose firm helped design Rockefeller Center, the United Nations building and many of the new Pittsburgh skyscrapers) call for a massive rectangular tower rising from two setbacks at the third and eighth floors, with the main entrance through a promenade with gardens and fountain pools.

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