The Busy Air

P: The $64,000 Question (Tues. 10 p.m., CBS) was one year old last week and still the most popular TV show in the U.S. (Its originator, Louis G. Cowan, was named vice president--Creative Services, CBS Inc.) In return for Question'?, vast audience during the year, its sponsor paid relatively little in prizes: $648,608 and ten Cadillacs. Four contestants won the jackpot of $64,000, eight won $32,000, six won $16,000, four won $8,000.

P: Near the end of its fifth year on TV, I Love Lucy, still one of the three most popular shows in the nation, has earned for its owners (Desilu Productions) and its network (CBS) $20 million.

P: At the University of Milan's "European Conference on the Esthetics of Television," delegates from Britain, France, West Germany, Italy, Holland, Belgium, Switzerland, Luxembourg, debated for days about TV ground rules, agreed on nothing but a definition of television's role: "To distract, inform and instruct."

P: RCA announced a color TV set to be marketed next month for $495, the lowest price so far by $200 for color receivers.

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