NEW FOREIGN SECRETARY

Britain's new Foreign Secretary and fast-rising new star in the Tory firmament: John Selwyn Brooke Lloyd.

Born: July 28, 1904, in West Kirby, near Liverpool; his father was a prosperous doctor of Welsh descent.

Education: Fettes College in Edinburgh (a top-rated public school) and Magdalene College, Cambridge, where he studied law, took honors in classics and history, and became president of the university debating society. Named a Liberal candidate for Parliament when still a student, but in 1929, switched to the Tories.

Early Career: Built a prosperous law practice in Liverpool, specializing in insurance; at 32 became chairman of local town council, imposed air-raid precautions long before most Britons admitted possibility of war. Three months before war began, quit law practice to join territorial army; rose rapidly to colonel on staff of British Second Army, where he served as observer at Sicily landings, helped plan Normandy, where he landed on D-day-plus-one. Brigadier at war's end, he emerged with the O.B.E. for services in invasion planning.

Political Career: First elected to Parliament in 1945 from home constituency of the Wirral, near Liverpool, he won reputation as spirited young backbencher, specialized in economic affairs, was picked by Rab Butler as his chief assistant in formulating program which returned Tories to power in 1951. After election, Eden made him his righthand man in Foreign Office as Minister of State. For three years he headed British delegation to U.N. A great believer in private conversations and searcher for compromises, he used such phrases as "meeting the Russians halfway," and assiduously courted the Indians as a vehicle for compromise. But he was also U.N.'s most spirited heckler of the Russians, made up fictitious Russian proverbs to confound Vishinsky at his own game ("The more moo, the less milk"), once commented on a repetitious Vishinsky tirade: "Dig that broken record." He entered the Cabinet for the first time as Defense Minister when Eden took over as Prime Minister, was there only eight months before becoming Foreign Secretary. At 51, he is the youngest of the Tory top echelon.

Personality: A devout Methodist from the middle class, he is exception to Tory pattern of leadership, which is Anglican, Etonian and upper class. He lives modestly in a Belgravia apartment with his young (27) wife, his former secretary whom he married in 1951, and three-year-old daughter; dresses immaculately in Savile Row suits, sports a Foreign Office bowler with aplomb, is supremely sure of himself.

Views: Like Eden, who was his tutor. Lloyd is a dedicated believer in dogged negotiation. But he entertains no illusions about the Russians and is a generous defender of the U.S. Says he: "Provided our two countries stand together on essentials, there is no limit to what we can do for the world and for ourselves, but if we fall apart or if we are forced apart, there is no danger that might not befall us and the world."

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