The New York offices of TIME are now undergoing their annual summer scrutiny from journalism professors who are interested in watching the operations of a weekly newsmagazine. Each summer a group of professors spends some time with us, studying our working methods, asking questions, and using us as a laboratory to help them in their teaching. This year the guest professors are Richard Joel of Florida State University, George E. Serries of Boston University, Roland E. Wolseley of Syracuse University, and Fred Kildow of the University of Minnesota.

The visiting-professor program is just one example of how TIME's Education Department works with schools and colleges throughout the country on assignments that range from filling the flow of requests for classroom aids, such as the current affairs tests, to organizing direct-mail clinics for school alumni secretaries.

There are, for example, few textbooks on newsmagazine journalism. Since some of the booklets and pamphlets which we have prepared to explain TIME'S philosophy and method of news reporting are, in effect, condensed textbooks, some teachers began using them as basic source material in their classes. Now some 600 journalism teachers on our mailing list have received such booklets as "What Makes TIME Tick" (an outline of the magazine's operations), "A Matter of Manner" (examples of TIME writing), and "How Close Can You Get to Washington?" (a description of how our Washington news bureau operates).

Teachers in other fields have also found other of our pamphlets helpful. Marketing professors, for example, make classroom use of some of our independent research reports on magazine audiences, marketing studies and consumer buying habits. For many years, teachers of political science, speech and English have used TIME itself as a supplementary text in their classes. For these thousands of teachers we prepare and supply material ranging from special map enlargements to an annual TIME cover quiz.

TIME'S Education Department also works closely with such educational groups as the National Education Association, the Secondary Education Board and other allied organizations. This summer, during their New York conventions, we invited members of the American College Public Relations Association and the National School Public Relations Association to attend seminars on education and journalism with a panel of our editors.

The American Alumni Council has been particularly interested in TIME's direct-mail technique. One of the problems most college alumni secretaries have is getting out persuasive direct mail. This is especially true in such fields as fund-raising campaigns. Last winter the council asked if TIME would put up an award for the best "Direct-Mail Campaign of the Year." At the council's convention in Gulfport, Miss. this summer, at which we sponsored a three-day direct-mail clinic, the award was made for the first time. The winner: Columbia University.

Schools and colleges are sponsoring a growing number of adult-education classes. When the school season begins this fall, TIME's Education Department has been asked to inaugurate another service: the extension of our classroom program to include this field of education.

Cordially yours,

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