The Busy Air

P:In Manhattan, three TV shows searching for new material hit on the same subject. Next week, on the same day and at the same time (Sun. 5 p.m.), CBS's Adventure and NBC's Hallmark Hall of Fame will do shows on Marco Polo. CBS's You Are There has also bought the script --but not announced the production date--of a play entitled The Great Adventures of Marco Polo.

P: In Cincinnati, a 24-year-old local radio show called Moon River was dropped last year from station WLW because it was thought to be out-of-date. Next week, because protests have never let up, syrupy Moon River will be back on the air at its usual time--midnight--with its usual freight of soothing nightcap music.

P:In Chicago, researchers of Columbia College (a speech school with a radio & TV department) queried 182 TV executives on the future of television. They estimated that 1) the industry might create as many as 37,000 new jobs in the next five years, 2) there will be twice as many stations on the air in 1960 as there are now, 3) color TV is not likely to enlarge substantially the number of people working in the industry.

P:In Nashville, two TV and three radio stations signed three-year contracts with the city's newspapers agreeing to pay for the space used to list daily programs.

The contract ended a five-month boycott of program listings by Nashville's two daily newspapers.

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