New Ideas

GOODS & SERVICES

Bull's-Eye. A new, low-recoil, semi-automatic shotgun that stays on target at rapid fire without riding up was put on sale by New Haven's Winchester Repeating Arms Co. Secret of the shotgun's accuracy is a recoil chamber that moves less than one-tenth of an inch, thereby softening the kick up to 30%. Price: $120.50.

Handy Coolers. Light, expendable cartons to keep beer cool on hot-weather picnics are being put out by Milwaukee's Blatz Brewing Co. and Pabst. The Blatz carton, made of cardboard laminated to aluminum foil, carries a dozen cans of beer, has a Pliofilm bag along the bottom for ice, and sells for 15-c-. The Pabst carton (no extra cost) is a regular 24-can case lined with waterproof, resin-impregnated paper. Crushed ice, scattered among the cans, chills beer in 30 minutes.

Roast in the Can. Low-priced canned beef will soon be put on the market by Swift, Armour and Hormel to capitalize on the recent drop in beef prices and an anticipated fall surplus of low-grade beef. The chopped-beef luncheon meat will resemble Spam, is expected to sell for 37-c- to 39-c- per 12-oz. can (v. about 47-c- for Spam).

Super Fuel. A new premium gasoline with eight separate additives is being brought out by Richfield Oil Corp., which claims its latest product will increase mileage, reduce gummy deposits, engine stalling and sparkplug failure.

Brighter Smiles. A new toothpaste containing the antibiotic tyrothricin is being test-marketed by Pepsodent. The toothpaste, called Shield, claims to retard tooth decay. Prices: about 47-c- to 63-c-.

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