Monday, May. 17, 1954

New Ideas

GOODS & SERVICES

Yachting Audar. A compact communications and navigation aid for small ships has been developed by Manhattan's Radio Industries Corp. Working on the same principles as echo-ranging radar, but sending out high-pitched "beeps" of sound instead of pulses of electrical energy,

"Audar" can sound off in dark or fog and measure the distance to nearby objects. Its noise generator can be used as a foghorn; its amplifier and speaker can be used as a powerful bullhorn for talking with neighboring craft; its speaker can also serve as a sensitive microphone, picking up the sound of surf or bell buoys for the helmsman. Price: about $900.

Frozen Juice. A package of frozen lemon juice, made up of eight separate cellophane envelopes, is being market tested by Sunkist Growers, Inc. of Los Angeles. The housewife or home bartender can defrost one envelope(1 oz.) of juice at a time. Price of the 8-oz. package will be set to match the local price of eight lemons.

Chemical Garbage Can. A chemical garbage disposal unit for homes has been put on the market by the Bardmatic Corporation of Muskegon, Mich. Refuse is dumped into an underground container and sprinkled with a charge of chemicals before the unit's conical steel top is clamped into place. Liquefied by reaction with the chemicals, the garbage seeps off into the soil. Since the reaction is continuous, the first charge of chemicals lasts indefinitely. Price: $29.95.

No-Squeal Tire. An automobile tire that neither hums nor squeals on turns has been developed by the U.S. Rubber Co. The U.S. Royal 8 has an almost rectangular "footprint" that keeps an extra amount of rubber on the road, and its tread design is reversed, with the narrowest ribs at the outer edge. The tire, say U.S. Rubber officials, will also give 25% more mileage. Price: about $25.

Fish Fry. Frozen sticks of bottom fish (cod, halibut, etc.), dipped in batter and ready for quick cooking, are being put on the market by Seattle's San Juan Fishing & Packing Co. Such uncooked "Fish Stix" are the newest entry in the packers' race to tap the fast-growing fish-stick market. Frozen fish sticks, already cooked, are already being turned out by packers from the Northwest to New England, are selling at the rate of 7,262,000 Ibs. (more than $4,000,000 worth) a year.

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