Monday, Apr. 19, 1954

The Busy Air

P: In Washington, the Supreme Court ended a five-year battle between the networks and the Federal Communications Commission. By a unanimous vote the court, reversing FCC, decided that giveaway shows are not lotteries, and therefore, the networks may put as many of them on the air as they wish.

P: In Philadelphia, a trash collector put CBS-TV's What in the World temporarily off the air. The show, a panel program on which three experts try to identify various articles from museum collections, had to substitute an old kinescope for last week's show when it was discovered that nine valuable museum pieces had vanished from the studios of station WCAU-TV. The articles--a bronze spearhead, a Balinese wood carving, a bronze Indian antelope and some African sculpture--were recovered from a city dump six miles away. Said the trash remover: "I looked over the things after they'd been brought back. They still looked like junk to me."

P: In London, the British Broadcasting Corp. announced the purchase in the U.S. of two TV shows for the edification of British viewers: Amos 'n' Andy and a western series called Range Rider.

P:In Manhattan, Pressagent Edward L. Bernays released the results of Part II of a continuing survey on audience reaction to TV commercials. In Part I, educators and businessmen had found TV commercials irritating. In Part II, bartenders, barbers, beauticians and butchers were even more vigorous, denouncing TV commercials as "nerve wrecking," "cheap," "noisy." "unutterably silly" and full of "too much yak-yak about nothing."

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