New Ideas

GOODS & SERVICES

Baby Bulb. General Electric introduced "the world's smallest" photographic flashbulb (1 1/2 in. long, 1/4 in. diameter), the M2, less than half the size of the company's midget No. 5 bulb. The new bulb is effective up to 15 feet, will be available next spring for 10-c-, or 3-c- less than the No. 5.

Bubble Blanket. Tiny plastic bubbles that cut evaporation 85% to 90% when floated on crude oil in tanks were put on the market by Bakelite Co. Estimated savings if used by the entire oil industry: $60 million a year.

Exploding Alarm. A fire alarm that explodes with two bulletlike reports 30 seconds apart at a temperature of 400DEG F. will be made by Southland Industries, Inc., Chattanooga. The alarm, consisting of two cylinders of gas in a six-inch length of stainless steel pipe, can be placed anywhere in a home. Probable price: $1.

Roof Saver. To cut down losses such as occurred at General Motors Livonia plant fire (TIME, Aug. 24), Cleveland's Lexsuco, Inc. brought out a vinyl plastic roofing material, which will char, but not burn. The plastic replaces layers of felt, stuck together with asphalt, which separate the roof deck from its insulation. It was the melting asphalt that intensified the fire at Livonia when it fell into the flames. Cost is no higher than standard roof construction. First customer: Ford Motor Co., for an addition to its Cleveland engine plant.

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