The Awful Truth

In Los Angeles, where it has been exposing the "Saloon Empire--Shame of California," last week the tabloid Mirror (circ. 224,438) exposed more than it planned, thanks to its rival, the Daily News (188,453). "Names were named" boasted the Mirror, in a "sizzling, sensational" installment, proving that dozens of favored Californians are buying liquor licenses, for the purpose of reselling them to others who have been unable to buy them from the state. Next day the News added a name to the Mirror's exclusive list: the Mirror's own Hollywood gossip columnist, Florabel Muir, who bought a liquor license this year for $525, then sold it four months later on the "black market" for $6,300. Crowed the News: "The whole truth is more amazing than Mirror readers have been told . . . It seems that [Florabel Muir's] name somehow escaped the attention of the Mirror men and without [her name] the Mirror's 'amazing truth' can't be called anything but amazing." This week in place of her usual column in the Mirror, there appeared only four words: "Florabel Muir has resigned."

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